ISHAC BERTRAN

Organic, Analog & Digital

A knife today has exactly the same shape (and sometimes same materials) than thousands of years ago. It's a standard – we know how to use it, we know what is it for. But it was conceived in another context: different lifestyle, design and manufacture processes, needs, etc. When it's time to redesign these objects? Is it too late because they are already standards? How much have they already shaped our behavior and lifestyle? I made a video as a tribute to all these small interactions that we deal with everyday, many times.